Hi there,

I'm Madeline Brooks

I'm a marketing master, dynamic digital strategist, productive project manager, dutiful design nerd, free-time foodie, and alliteration admirer based in Seattle, WA.

Drop me a note to say hi!

What I do

Or at least a small snippet...

Outside of work

you'll find me learning about wine, ​enjoying a coffee by the water, or ​taste-testing all of the soft pretzels ​in the city of Seattle 🍷 ☕ 🥨

Project Management

• Full-lifecycle high-volume project intake, scoping, budgeting, prioritization
  
• Stakeholder management, communications, navigating conflicting priorities
• Active listening/effective communication to organize and drive teams

Creative Operations

• Translate business needs into briefs for creative resource allocation
  
• Understanding of current WCAG design accessibility standards
• Ability to utilize brand kits and templates to fulfill basic creative needs

Marketing

• Execution of digital marketing campaigns (email, SEO, content, social, ads, etc)
  
• High-volume asset creation for A/B testing (ads, landing pages, copy, etc)
• Executive level comms on growth performance and progress towards KPIs

Account Management

• Establishing customized communication channels with external partners/accounts ​to ensure smooth collaboration and equitable progress towards joint goals.
  
• Building strong relationships with external partners to foster trust and creativity.
  

A sampling of cool things I've worked on

COVID-19 Vaccine Program Marketing

@ Oregon State Health Authority

Community-driven storytelling at the state and ​regional level for where to access vaccines in ​Oregon and how to eliminate barriers to entry.

Digital Accessibility Assessment

@ Walgreens

Created and presented a compelling SVP-level business case to outline the journey to improving Walgreens' digital accessibility.

Marketing Design Thought Leadership

@ Lightboard Creative

Authored articles about the intersection of marketing and design. Each article was shared with audiences via a weekly email campaign.

"Find Care" UX Improvement Team Lead

@ Optum Health

Led a team of healthcare, MarTech, and UX SMEs through a 12-week redesign of the "Find Care" feature on Optum.com.

Account Management

@ Lightboard Creative

Helped clients translate business needs into briefs, liaised between client and creative team during the project, managed account admin work.

IT Systems Project Manager

@ Point B Consulting

Managed a maintenance update for an enterprise system; scheduled project meetings, ran UAT, coordinated the resolutions of post-go-live issues.

I have LOTS more to share!

My resume is available upon request, or I'd love to chat over a coffee (virtually or IRL) and tell you about myself and my work.

Happy Customers and Collaborators

You helped build the machine AND to make it run faster and more smoothly.

Re: Process Improvement for Regional<> State level reporting

From: Account Director at a State Public Health Authority

She immediately understood the needs of our meeting, came up with creative ideas, provided insightful input on the agenda, helped address on-site technical challenges, and was a warm and welcoming host.

Re: Post-Aquisition Employee Day 1

From: Chief of Staff at a mid-size services firm

You are a natural leader! I just love your energy!

Re: Facilitating an executive-level quarterly meeting

From: Feedback Form Respondent

That was the best slide deck I’ve seen, it was seriously impressive. Also, the attention to detail and creativity from the prompts and tasks was so cool.

Re: Reporting on the performance of an employee engagement campaign

From: Director at a mid-size services firm

Madeline always comes to our meetings engaged and with a fresh perspective. She has a strong ability to manage many different, and sometimes conflicting, opinions and stakeholders with ease. Madeline leads with empathy and understanding and amplifies the voices of those who aren't at the table.

Re: Project Managing a steering committee

From: A Mentee

I hope you'll say hello, I'd love to meet you!